A few months ago my wife and I decided to limit our Amazon purchases.
Because we know what it can do to online sellers.
Back in the 90's Walmart came around and decimated the Ma & Pa brick and mortar store
In the 2020's Amazon has the potential to decimate the online eCommerce store.
But what does that have to do with you, Ms. Consumer? You want the lowest possible prices right?
The lowest possible price always comes at the expense of SOMEONE.
HERE ARE FIVE REASONS TO RECONSIDER PURCHASING ON AMAZON IF YOU ARE AN ESSENTIAL OIL LOVER OR DISTRIBUTOR
1. Lowest Prices?
Amazon makes it seem like you are always going to get the lowest price from them. The fact is, we at Your Oil Tools charge more for the same product on Amazon than we do on our website.
It's a true story.
We have to pay a very large Amazon fee to sell on Amazon. Even when we include a free 2 day shipping, we build all the costs that Amazon charges into the price on Amazon.
What's the solution for you? Buy directly from Your Oil Tools.com, subscribe to our newsletter, and you will find you spend far LESS money by being a loyal, regular customer than if you were to buy those tools on Amazon.
2. Supporting Monopolistic Behaviors
As parents, educators, and even business owners, all of us choose NOT to enable our children, students, and even our customers to treat us a certain way. We enact boundaries of good behavior.
Yet, in the pursuit of saving money, it's easy to let those boundaries go down.
But the result of our pursuit of convenience is enabling a GIANT to become even stronger. Why would we choose to place more power with an already powerful entity? Just to "save" money?
Amazon did $178 BILLION dollars in annual revenue in 2017.
We, who are actively building essential oil businesses love the fact that our favorite companies are approaching TWO Billion in annual revenue.
This isn't meant to knock the "Big Boys" in any industry. The scale of large essential oil companies allows them to do things around the world to bless small scale farmers, do humanitarian projects, and pay hard working distributors.
But none of the big essential oil companies will ever take over the world.
Amazon might, if we let it. (Think B&L from the movie Wall-E).
Funny I should mention it, because Jeff Bezos is looking at sending people to space. Just sayin'.
3. We tell our Customers not to buy oils on Amazon, right?
We tell our customers not to buy oils on Amazon using arguments like low quality, shady oil suppliers, unsafe, contaminated, adulterated, etc.
Why then would we instruct them to buy any of their essential oil supplies on Amazon?
The more "aromatherapy" products they buy on Amazon, the more aromatherapy products Amazon will try to sell them.
It starts with a diffuser and a few roller bottles, but after a while Amazon will show them every $30.00 essential oil collection they can possibly buy. Ten oils for $30! Oh, and that collection has 1000 5 Star Reviews. Sounds great right?
Now certainly, consumers and customers will do what they will do and we can't stop them. But why encourage it?
Encourage them to buy from an aromatherapy store that supports your vision of blessing the world with the HIGHEST quality essential oils, not with the one that will attempt to sell them the LOWEST quality essential oils.
4. Support Your Small Business Owners
Amazon pricing is what we call, a "race to zero." Amazon encourages vendors to lower their prices to compete with the next seller.
Certainly, this helps with price gouging and lowering the overall average cost of something that has huge markups.
But we who sell essential oils, we sell a product with a large markup by advocating for the the education, the community, the quality and the lifestyle transformation people can have from buying our products and partnering with us...
...while supporting a company that undercuts our prices every time they can?
Support companies that support your goals and your mission. If there's a small business, aromatherapy supply company that you like, support them! Support the moms and dads who have built a brand to support their families.
Personally, Y.O.T. has helped me support my family and grow while also building an essential oil business. And I'm grateful as a part owner of the company to every person who has spent their hard earned dollars with us (or with another smaller eCommerce store like us), instead of at Amazon.
Do your purchases support small Amazon sellers? For a while they will. Until Amazon decides to source their products directly and cut out the small seller. Because that's what they do when the market for those products gets large enough.
Plus in the race to zero, the ones who make money are Amazon and the original manufacturer, not the reseller, wholesaler, or distributor.
5. Because The Companies We Distribute for sell oils on Amazon
This is controversial because there is certainly an effort to discourage our favorite essential oil companies from selling on Amazon. They could stop people from selling it if they want to.
Why do they do it? Not to "make money." No, it's for marketing.
There are countless people out there who have heard of your favorite network marketing based essential oil company. There are many who choose not to get involved directly with a distributor, but would rather buy discretely from.... Amazon!
Amazon becomes their first exposure and then they become repeat purchasers.
Then someone like you comes along and explains oils, lifestyle changes, and rewards programs and you have a prepared buyer.
Let Amazon be the place where people prepare themselves to get oils from you.
But once they've met you and have their oils, don't encourage them to get all their aromatherapy products from Amazon.
It just makes good business sense, not to.