There are four phases to your doTERRA business building experience. Using a metaphor of the actual CONSTRUCTION of a building, you have the following phases:
1. PREPARE THE GROUND AND DIG
2. POUR A SOLID FOUNDATION
3. BUILD THE FLOORS, WALLS, CEILING, & ROOF
4. COMPLETE THE FINISH WORK
In our new product DIG DOWN DEEP, we compare building doTERRA to building a building. What is happening all too often is people begin "BUILDING" when they don't even have a foundation to build on, let alone the prep work to be successful.
Some of this is perpetuated by the notion that when you "GET STARTED" you just need to find your three builders.
In our analogy, that's like building the floors, walls, ceiling and roof without even preparing the ground first or pouring the foundation.
How do these four areas of constructing a building relate to building a doTERRA business?
1. PHASE ONE: DIG DOWN DEEP
This is the prep period, the apprenticeship, the educational phase, the internship, etc. In construction, people start off as low skilled laborers. They don't know a lot, and they need time to learn it. DIG DOWN DEEP outlines what people need to know and be able to do in order to go to the next phase. If they haven't mastered the principles, beliefs, and skills outlined in DIG DOWN DEEP they will have a more difficult time building a solid foundation.
2. PHASE TWO: FOUNDATIONS
This phase is meant to be the Launch to Elite phase, the phase in which people focus on adding customers, lots of them, who will enroll, identify a wellness or lifestyle need, and then do an LRP order. When YOU know how to enroll customers and help them see the value of LRP, you are ready for this next phase.
People treat the "Launch to Elite" phase as the beginning of their business. When we "Launched" our store, we had some prior experience and were able to launch it with some initial success. If people haven't had success before, the "Launching" part is really the trial and error, apprenticeship part we outline in Phase 1: DIG DOWN DEEP.
People who launch too early, without the skills to be really successful, are in greater risk of having their expectations unmet, experiencing rejection without knowing how to deal with it, and who could ultimately disappoint you when they don't turn out to be the builders you hoped they would.
3. PHASE THREE: BUILD UP
When you build a building, you BUILD UP! You help people who want to BUILD, become BUILDERS. In order for these people to be successful builders they need to DIG DOWN DEEP. Then you will know they are builders and read to go through the FOUNDATIONS process of adding customers.
In essence, you know you have a solid builder when they've gone through the process of preparing their groundwork and are successfully laying a foundation of strong customers.
You might even consider asking your strong upline to mentor and support your enrollees who have become builders.
4. PHASE FOUR: FINISH WORK
When you advance to Phase Four you are like the General Contractor who can now oversea all the different people who are operating within their areas of expertise. You can help them in order to finish off your rank.
In PHASE FOUR you are helping your builders as they train their teams.
You can help a brand new person DIG DOWN DEEP. You can help another builder shore up their foundation by adding customers who you enroll to their foundation. You can help builders polish off their skills as they work with more and more people of diverse backgrounds and characteristics. You can motivate, help everyone reach their goals, and go into true leadership mode during THIS PHASE.
THE PROBLEM WITH BUILDING doTERRA
The problem people have when building doTERRA is they skip ahead to Phase 3 (identify builders) and Phase 4 (lead or manage or inspire) and then they expect other people to also jump ahead to Phase 3 and Phase 4 WITHOUT helping people get the right foundation.
Imagine asking a brand new employee on a job site, a kid, with no work experience, to start installing the plumbing or electrical into a building. Imagine saying, "Hey kiddo, you're a builder now because you showed up and said, 'I want to build.'"
But that's effectively what we are doing with people when they express even the faintest interest in building doTERRA. "You're hired! Now start installing the roof!"
Oh no. Don't go there yet. They need to get skills first. They need an apprenticeship program. They need time to practice, to fail, to learn, and ultimately to decide if they want to be a real builder. If they go through the DIG DOWN DEEP process and you can check off all the boxes, they are ready to move forward and start building.
Just remember, when they get started, they are metaphorically grabbing a shovel and learning how to build by digging trenches. Fortunately, it's much more joyful than just turning dirt!
DIG DOWN DEEP IS NOT A GETTING STARTED TRAINING
Nope. It's a perspective. Someday there will be a derivative of this concept that will turn into a business training, but DIG DOWN DEEP is for the following people:
1. Any doTERRA Leader or Builder
2. Builders who are STUCK and are wondering how to move forward
3. "Pretend Builders" - People who think they're building when they aren't - at all!
4. Frustrated builders - people who have been trying for a while to make this business work for them but aren't gaining traction.
This 26 page booklet is the least expensive PERSPECTIVE you could purchase on how to reevaluate your business and decide if you have the right builders in place or if you need to clear new ground and lay a new foundation to move forward. It's $2.95 for one booklet or $19.95 for 10.
Good luck as you DIG DOWN DEEP